ANNOUNCEMENT
Private Testing is planned VERY SOON
Selected candidates will soon be able to give the suite a real world test run and provide their feedback and opinions!
DEVELOPMENT UPDATE
CRESA Experiments With an Animated Broadcast Identity
A new identity stinger gives CRESA branding its own animated presentation, combining controlled growth, sliced glitch effects and a final rupture sequence.
CRESA Crush had already started turning scene changes into part of the broadcast. The next experiment was slightly different. Rather than focusing on where the broadcast was going, this one focused entirely on CRESA's own identity.
Giving The Identity Its Own Animation
On 20 August, a dedicated identity stinger controller was introduced. Instead of displaying the CRESA identity as a static graphic, the new system could animate it through several stages tied directly to transition progress. The sequence began by materialising the identity from a smaller scale before pushing it forward and increasing the intensity of the effect.
Towards the end, that controlled build-up gave way to a rupture.
Building The Glitch Instead Of Playing One
The glitch effect wasn't simply a video layered over the identity. The presentation divided the artwork into multiple slices that could be moved independently as the effect became more intense. Additional fragments could break away from either side, while purple and cyan lighting reinforced the visual split around the identity.
The animation controller determined how those pieces behaved throughout the sequence, including:
- Materialisation as the identity first appears.
- Growth as it pushes towards the viewer.
- Increasing glitch intensity during the build.
- Rupture as the image begins breaking apart.
- Fragment movement during the final exit.
That made the effect responsive to animation progress rather than being a fixed sequence of frames.
Another Presentation Experiment
This wasn't intended to replace every transition or suddenly become the centre of the broadcast. It was another experiment in what CRESA's presentation layer could become when branding, animation and runtime behaviour were designed together. The suite was increasingly moving away from static broadcast graphics and pre-rendered effects.
Even something as simple as showing the CRESA identity could now become a controlled presentation with its own lifecycle and behaviour.
The CRESA identity wasn't just something to put on screen anymore. It could actually do something when it got there.